Are you a first-timer on website development? Maybe you have a domain name already. You got it through brainstorming or approaching a domain name generator. Indeed, this was not an easy journey. For this reason, congratulation for such a significant step. But now, you are in the second phase of the dilemma. And it is about choosing a domain extension.

From credible sources, you have had people claiming that the extension does not matter as long as you have the right content. However, your experts are urging you to complete your domain name with a niche-based extension. You are wondering which way you should go. The question in your mind is: does a domain extension matter? To answer you, here are two hidden secrets you need to know:

It enhances your branding activity

Branding is one of the challenges facing businesses. Particularly in the modern competitive online sphere, making your business standout is still a dream for many investors. Though many aspects influence your online branding – your product quality, advertisement and marketing strategies, web design and theme selection, and customer service. Not forgetting the part after the dot in your URL has a hand in it.

This aspect applies more when you are launching a new brand that has a separate production line. Say Apple launch a new home theatre brand by the name Super Sound. Going for supersound.com can make it harder to market the brand than when the company uses the supersound.apple. The .apple extension will make the customers attach the same perception they have on Apple products. So, more sales.

Source of online credibility and trust

If you didn’t know, people do not have the same credibility levels and confidence in all domains. Due to its long existence and being the internet language, .com has the highest level of confidence. For many people, legitimate business or service providers must have a .com website. If you are dealing with high-sensitive customers, going for another extension will make them have a negative perception on your site.

Mainly, when your customers had been scammed through a site with a particular domain extension, regardless of promising heaven or offering the best offers, convincing them can only happen in a dream. Thus, you should be careful when choosing an extension to fix on your domain name.

All in all, when launching your website, always think about the target audience perception before choosing a domain extension. Ensure your choice will enhance branding while solidifying customers trust and credibility of your site.