It is non-negotiable that the key reason for launching a website is to add some dollars to your wallet. Whether it is your branding option or your way to disseminate information to the potential customers, the objective is enhancing your sales growth and profitability. With this in mind, you have the responsibility of improving your website design and using themes that will have the ability to attract the customers.
No one will take time to navigate a disorganized and ugly-looking website. However, your web hosting package is also a crucial aspect you need to consider. For you to reach your business objectives, you must choose the best package. Here are three reasons why it matters:
It is the pillar to SEO ranking
A better position in the search engines is a desire for all webpreneurs. By achieving it, your online business gets a lot of exposure, gain visitors trust, and turn into a profit stream. For you to rank better, you must optimize your site for the search engines. This means you use all aspects that will make Google ranking bots to fall in love with your website.
One of this aspect is the loading speed. Faster loading websites receive high traffic pushing them up the SEO rank. The determiner of the website loading speed is the hosting package. Also, your downtime and uptime frequencies determine your SEO performances. All these aspects are products of your web hosting package. Selecting the right hosting package is key to getting better ranking.
Sales and traffic growth
As you are aware, businesses follow a seasonal cycle. There are high and low seasons. During these seasons, the level of sales and web traffic fluctuates. A reliable website must be able to respond to these changes. However, your web hosting package has a role in your site responsiveness. For instance, a package without scalability feature can be a bad idea. When traffic surges beyond your current bandwidth, it will slow down or become unavailable. This way, it will hurt your sales and web traffic.
The breakdown in your online interaction
A business is not just a physical entity. For it to succeed, it must have the ability to build and enhance relationships. Relationships are products of interactions. You must interact reasonably with your customers to succeed in your business. Your web hosting package can hurt your interaction and network development as it determines when you will be available or not. If you go for a package with constant downtimes, you will have a frequent breakdown on your online interactions.
— Hosting Ecuador EC (@GrupoFarency) 5 de julio de 2018